mcm studded unique characteristics and style of the popular London
MCM brand was founded in Munich in the 1970s, is the founder Michael Cromer. At that time the brand logo became popular in the 1990s and slowly subsided. In 2005, the South Korean businesswoman Sung-joo Kim bought the brand and want to restructure the brand past style. Kim has invested 100 million dollars to rebuild MCM brand, inviting former global creative director of Adidas Michal Michalsky as a brand designer, brand activation German heritage. mcm online shop
So far, MCM in South Korea has achieved great success, a single license for operating income reached 100 million U.S. dollars. Brand shops in Korea amounted to 85, 90% of annual revenue from Asia.
Kim's next goal is to conquer the Chinese market, the brand has set up retail stores in Shanghai and Beijing in the near future will open stores in more than 30 regions. Kim said she hopes to make retail stores in five years to 100, up to 10 billion dollars in annual revenue. She also said: "MCM brand from Germany, our creative director is also German, our products in Germany, mcm backpack uk Italy, South Korea has a production, so we are a German brand." But in recent years, Korean culture produced in Asia great influence, whether it is fashion, music or even shape are loved and imitated by many Asian countries. In this respect, MCM as a German brand, while creating a brand with a distinctive Korean-style attraction.
Fine leather goods brand MCM announced the latest autumn and winter product line for 2011, and in its 35 year anniversary will be warm all the way to continue to Munich. MCM, was born in 1976 in the historic city of Munich, Germany, and always will be superb technology and efficiency combined. Inspired by the birth of the brand Jieao innovative ideas outstanding era. MCM year 2011 autumn and winter series, the perfect interpretation of tradition, quality and innovation.
Light of heaven and earth, the gathering place called the world's first-tier brand boutique mall in Beijing in April ushered in a heavyweight world famous brand - German classic fine leather goods brand MCM. On April 20 ribbon-cutting ceremony MCM Sunbeam boutiques, international line actress Miss Zhao Wei went to the site, and Ms. SungJoo Kim MCM Global CEO and Chairman, MCM creative director Michael Michalsky, head of the German Embassy in Beijing, Beijing Chaoyang District 0 -, vice chairman of Shin Kong altogether witness this memorable moment for Shin Kong boutiques overflow golden flash adds brilliance! Meanwhile, in order to welcome the arrival of this year's 35th anniversary of the establishment of the brand
